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2020. október 22., csütörtök 11:00 |
Lily Allen announces collaboration with Womanizer / Talking sex positivity and female empowerment |
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Berlin, 22. October 2020 (APA/OTS) - In her continuing quest to create a more open, sex positive society Lily Allen has spent the past several months working with German brand Womanizer to create her very own product, the 'Liberty' set for launch on October 22. |
The limited edition especially designed for the independent woman.
Small, lightweight, stylish, and discreet in design. The Liberty
model comes with a magnetic cap and six intensity levels, simple
two-button operation and is feather-light, perfect for travel and
discreet in handbags. Together with Lily, Womanizer created new
packaging and a bold colour scheme for the product itself.
Lily joins the company as Chief Liberation Officer, leading the
charge on their #IMasturbate campaign, raising awareness for sex
positivity and female masturbation.
Lily's relationship with Womanizer began when she mentioned using
their products in her Sunday Times best-selling memoir My Thoughts
Exactly. Talking about discovering her own sexual pleasure while on
the Sheezus tour, she wrote "And since you ask if I had to pick one
vibrator above all the others, I recommend the Womanizer", she said.
The patented and revolutionary Pleasure Air Technology was the
first technology to stimulate the sensitive nerve endings of the
clitoris with gentle air waves. How does that feel? Asking Lily
"Completely different. And Womanizer can give you an orgasm within a
short time and even multiple ones."
"We were extremely excited to hear that Lily was writing and raving
about our brand and the products. Especially, in the context of
owning and defining one's personal sexuality, from our experience
something that women, in particular, struggle with. For us Lily is
the embodiment of our brand: brave, honest, authentic and
approachable. We are happy and thankful that we share the same
mission which is to wipe out the social stigma around sexuality and
pleasure and make sure that future generations grow up in a more
liberal and open-minded society," explains Johanna Rief, Head of
Sexual Empowerment at Womanizer.
According to a recent Womanizer survey* with 7,000 men and women
from 14 countries, the international masturbation gap between the
genders is still 68%. Men engage in the act about 156 times per
year, while women only engage around 50 times a year on average.
Lily and Womanizer want to challenge existing assumptions and myths
with the #IMasturbate campaign and invite people to reflect on their
own, often negative attitudes towards this topic.
"Sex toys are still seen as a taboo subject because they are
related to masturbation and female pleasure. Female pleasure in
itself is a taboo subject. The only way to make taboo subjects no
longer taboo is to speak about them openly, frequently and without
shame or guilt."
Lily Allen's 'Liberty' is available on Womanizer.com from October
22nd.
Product details
- Magnetic Travel Cover
- Pleasure Air Technology
- Water resistant (IPX 7)
- 6 Intensity levels
- Running time: 120 minutes
- Size: 104 x 55 x 48mm
- Rechargeable
- Colour: Rebellious Pink
- Price: 99€ or 99 US$
About Womanizer Womanizer, founder of the revolutionary and patented Pleasure Air
Technology that provides women with a new orgasmic sensations due to
touchless clitoral stimulation, disrupted not only the whole sex toy
industry when it was launched in 2014 but also played a role in
opening up the conversation and changing the perception of society
regarding pleasure products. Womanizer is a globally operating
company with offices in Berlin, Hong Kong and Ottawa. With the
#IMasturbate campaign, the company is globally committed to breaking
the taboo of (female) masturbation and sexuality.
*The representative survey was conducted in July 2020 in
cooperation with Appinio. 7,000 men and women from 14 countries
(Australia, Austria, Canada, France, Germany, Hong Kong, Italy,
Korea, Singapore, Spain, Switzerland, Taiwan, UK, USA) participated.
Further results on request.
Womanizer press contact: press@womanizer.com For Lily Allen please contact: chloe@insideout.agency
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